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Apologies for any inconvenience we are working on a new online store - so please be patient, we will be back soon with a bigger and better online shopping experience.

Please contact our store directly if you wish to purchase anything whilst we are working on the new online store! or (03) 6224 1610.


LUC. wins Retailer of the Year at Life Instyle GALA night

We are THRILLED to announce we have won Retailer of the Year 2018 at the recent Life Instyle GALA awards held in Sydney.  We are so excited that our little Hobart store has once again be recognised as a National leader in retail - and we were so honoured to be amongst some of the most awesome company in the finalists. It was such a great night, and made even more special for me to share it with my staff. 

We work really hard to make LUC. Design a unique and beautiful destination in which to shop.  But most of all we love creating a space that inspires our customers to really embrace great design and make it part of their life. To be recognised for that is so special, thank you!


Life Instyle February 2018

We are super excited to be finalists in the GALA awards 2018 on 24 February - wish us luck!

We are so honoured to be a finalist in such awesome retail company from around Australia.

Lucy Given.png

Lucy will also be presenting at Life Instyle this February in Sydney - and we would love to see you there. Talking all things VM and store design. (Click here for tix) or on the Life Instyle Website.

Conversation Series Sydney 2018

Date: Fri 23 Feb

Time: 2.30pm

Cost: $40

Venue: Royal Hall of Industries & Hordern Pavilion

This is a trade only event. You must be registered as a visitor to Life Instyle to attend my

Goodbye 2017.... it's been great!!

What an amazing year it has been at LUC. Design.

From awards, to travel, to meeting inspirational designers and design heroes, to bringing new and exciting global brands to Hobart.

At the beginning of the year we were honoured to be chosen to represent Australia in Chicago at the Global Innovation Awards - and there we were blown away to win the Martin M Pegler award for Visual Merchandising. This honour came with the added bonus of meeting inspirational retailers from all over the globe and making contacts that have been invaluable in the growth of our business.

I was fortunate enough to visit many of my suppliers in the UK and Denmark and then went on to be totally inspired by my first visit to Salone del Mobile in Milan. I was part of the launch presentation of Tom Dixon's new products and basically the whole Milan experience made me so happy to be involved in this industry.

We refurbished the store, making it feel larger and more open (and we added new areas to highlight our best sellers) the new more open space has now enabled us to expand our brand representation and we welcomed new mega brands Alessi, VIPP and Cire Trudon. We proudly and enthusiastically represent all our brands, and have added some beautiful new designers into the store - Utiopia and Utility, Plyroom, Aplin Creative, Bruzzoni amongst others.

We happily welcomed our newest member of Team LUC. - our awesome little delivery van CaddyLuc!! This has made our lives so much easier and made our customers super happy by offering free delivery of our great product!

On a personal note, I was so honoured to be asked to interview my design hero Tom Dixon on his recent trip to Australia. I was also challenged to make presentations at Life Instyle and Reed Gift Fairs (public speaking is not my forte!) - I am scheduled to do more of these in 2018 which I am excited about. We have plans in place for some great in-store promotions and presentations, we have some incredible new brands brewing in the wings and once again, we are finalists in the GALA awards for best Homewares Retailer of the year. Lots to look forward to!

So good bye to one of the most amazing years, but hello to all the possibilities and growth that 2018 will bring.  Thank you so much for following us, thank you so much for supporting us and THANK YOU for being part of the LUC. journey. I am so thankful for my amazing staff, and so grateful to all our great customers - without whom the journey would not be possible. 

2018. Bring it on!

Lucy x

Tom Dixon Interview

Tom Dixon was in Australia this week to work and speak on his new project - the proposed AMP Quay Quarter Tower in Sydney’s Circular Quay. Tom Dixon's interiors studio (Design Research Studio) will be designing the lobby, reception, meeting and conference facilities.

Taking advantage of this brief Australian visit, DeDeCe (the Australian distributor of Tom Dixon products) organised presentations in both their Sydney and Melbourne showrooms. I was fortunate enough to secure an exclusive interview with Tom, and we sat down in the beautiful, modern surrounds of DeDeCe's new Richmond showroom space.

Our casual chat covered everything from his accidental journey as a designer, his design projects and plans for the future.

Photo courtesy of DeDeCe

Photo courtesy of DeDeCe

LUC. As a reseller of your product, the question I am most often asked is who is Tom Dixon. What would you like me to say?

TOM. That's a big question! Tom Dixon, the brand, is majority owned by private equity, so in a sense I am a part owner of myself, which is an odd situation to be in. The thing that is interesting for people is that I'm putting my own narrative of unique ideas and intellectual property under my own name. This arrangement is typical in the fashion industry, or for a fashion designer, but no one is doing it in product design. This has made me kind of stick out, we stand out. There are days in the office where I will hear the team saying "that's not very Tom Dixon, we can't do that" and at some level that is very disconcerting.  I am sometimes in a semi-detached state, the control has passed - this is a construct of my own making. It's interesting to do things that others aren't doing - it motivates me. Working and collaborating with other people is what interests and motivates me now.

LUC. So who do you design for?

TOM. I do it for my own pleasure, although it has become a bit more of a machine. The infrastructure of the business has grown to such a scale now that, in principle, I can get back to what I was originally doing.  We now have approximately 400 to 500 objects, we have distribution infrastructure sorted,  we have stores in London, New York, LA and Hong Kong. and an established product development team.  In theory, I shouldn't have to throw so many ideas into it,  I can now experiment more vigorously with things that interest me. I love trying something new that I am not yet good at, it still feels like a hobby to me. It interests me - the idea of designing product that people want to buy. The idea of design vs commerce. This distinguishes us from a lot of other design firms.  A lot of designers do it theoretically, and pretend to be less interested in the idea of their product selling.  To me, the product selling legitimises what I am doing.
It fascinates me, that I can design product that people want to pay cold hard cash for. There is a joy in that, there is job satisfaction from seeing it through from concept through to reality.

LUC. Your work is mainly in metals and glass and the brand's products reflect this,  and yet Tom Dixon owned Artek for 5 years, a Scandinavian brand recognised for it's timber products. Is there a reason why you haven't produced more timber products?

TOM: Our tenure at Artek as managers and part-owners was an interesting experience but frustrating. It was a company that didn't believe that exterior help was needed.  We do have an amount of wood in our collection. But here is the thing, our direct competition are Danish companies and they are very good at designing, producing and manufacturing in timber - they are much closer to the wood. In a way, I think that market is quite crowded. Having said that, I am not going to ignore timber as a material, I am not counting it out, I am getting softer (laughing), 

LUC. the reason I ask specifically about wood is that I am becoming more involved with our local designers in Tasmania, where a lot of the design is being produced in timber. I was interested to know why Tom Dixon hadn't gone down that path. It is a difficult thing for them to be competitive, as manufacturing in small quantities is expensive and yet 'mass production' has negative connotations to a craftsperson.

TOM. I believe we are entering a new industrial age right now. The line between beautifully made and hand-crafted and industry is becoming blurred.  The combination of using advanced digital tools but hand finishing pieces is going to become the future. There is a new world emerging with digital printing being more accessible. It has happened in the graphics and music industries and we are now seeing it with 3D products.  There will be less of a distinction between mass produced and artisan produced. We are now so far advanced with marketing and photography, with distribution that reaching a global marketplace is now much easier. So it shouldn't matter whether you are producing in Tasmania or Shenzhen. Tasmania will become much less remote which will mean being more of a global player.

LUC. Was there a 'tipping point that launched you or your brand into becoming the global player you are now?

TOM. Not really, there was a series of events or stages that occurred. I moved from my own studio work to sending designs to Cappelini. The late 80s and early 90's were transformative from being a self-producer to then accessing the global furnishings market.  I gained experience in the luxury product market - having access to the large furniture fairs, getting experience in distribution and manufacturing. Joining Habitat and not designing for 10 years was a very big lesson for me, in a very different area - in design management, retailing, communication and global sourcing.   Very few people have access to all these experiences, I was very fortunate. I also think the music business affected the way I do things. The idea that anything is possible if you learn stuff yourself, just by  practicing enough.

LUC. What still excites you about design?

TOM. To be in a position to have a point of view on new categories, or new objects. Aesthetics may change or production techniques, but I still get excited by shapes. It is nice to work within our framework but explore new shapes and materials.  Doing design, as opposed to art or sculpture, gives you a formal framework. It’s expected that the product will have a degree of function, and I feel more comfortable with a certain restriction. It’s got to hold up, it’s got to pour, it’s got to illuminate for instance. I am currently working on a pet project in the Bahamas where I have designed a system where I’m growing underwater furniture. It’s a half-conceptual, half-sustain­ability project. I discovered a 1970s scientist who tried to grow artificial coral to make cities that floated underwater. It never worked, obviously, but I’ve transferred the idea into an underwater furniture farm. I have a solar panel at the surface which feeds electricity down to a metal chair, which over time, will grown a layer of coral/calcium deposit. - and create not only a new ecosystem but a unique and valuable end product. That’s something I’m fiddling around with, maybe that will be my retirement plan?!

LUC. What's the ultimate collaboration?

TOM. The one I haven't though of yet! I don't know...maybe power tools? toasters? motorbikes? electronics? I wanted to design a coffin with IKEA but they weren't convinced, so we ended up producing a bed that could convert to a day bed or love seat, I am definitely moving towards architecture.  The Design Research Studio - the interior design side of the business is only about 1/10th of the business in terms of turnover but it has proved a very good laboratory for our products.  The product side of the business is scalable and manageable but to increase the architect and design side will mean building a much bigger infrastructure.

LUC. Which is the bigger compliment, innovator or iconic?

TOM. Definitely innovator.  Being iconic is somewhat loosely used now, and also a term that is in the eye of the beholder.  You would never consider calling yourself iconic! Being innovative means no one has done it before - that is so much more interesting.  It goes back to what we were talking about in the beginning - these days sometimes it is hard to distinguish between brands. The idea of using a whole stable of designers to create the brand is problematic - you don't see it in the fashion industry. Italian design in the 60's was renowned for using a single creative director and holding the aesthetic, and I think this is more interesting way to operate.

After thanking Tom for his time, we went on to talk about Tasmania and his desire to visit MONA. He had heard a lot about the unique Museum in Hobart, I described the great architecture and design details from within the space. It led us to talk about the concepts he was working for the new lobby project in the Quay Quarter Tower - he wants to introduce elements of the Australian landscape - paying homage to the below-ground rooms found in central Australia and to the raw finishes and colours found in that landscape. So, with an ongoing project now starting in Australia, we will look forward to (hopefully) welcoming him down to Hobart next time he visits!


Brodie Neill for Microsoft Ad

We represent designers and their products because we are exceptionally drawn to their work - not because they are the 'flavour of the month' or because their product is 'on trend'.

One of these exceptional designers is Brodie Neill - we are huge fans of his work and Made in Ratio's (Brodie's company) Cowrie chair is one of my most favourite pieces of furniture.  (...ever...fullstop)

Well, when we heard that Brodie had been chose by Microsoft to feature as the 'face' of one of their new products we could not have been happier. To be recognised by one of the world's leading technology companies in your own field of excellence is massive. I imagine his profile will now sky rocket and my advice would be to invest in one of Brodie's pieces quickly! 

(You know that Australian designer Marc Newson's earlier limited edition pieces can sell at auction for over $3 million...ok, this may be a flattering comparison - but just saying...!!!)

LUC. Design wins global award!

Hello from Chicago! 

We were blown away to see our store presented at the Housewares Fair as the GIA Australian winner - it was so cool to see the other amazing stores from around the globe - all incredible examples of retailing excellence.


We are beyond thrilled to announce that LUC. Design has won the Martin M. Pegler award for Excellence in Visual Merchandising held at the Global Innovations Awards in Chicago.

(Martin M. Pegler has been a professor for thirty years at the Fashion Institute of Technology in New York in the Display & Exhibit Design Department. A leading expert in his field for over 60 years, Martin hosts seminars in the United States as well as in Latin America, Europe and the Pacific Rim. He has authored 80 books and his textbook, Visual Merchandising and Display, is used in universities around the world)

This is an amazing honour - and I was lucky enough to receive the award from Martin Pegler himself - such a huge privilege, and we are overwhelmed that our small store from Tasmania is now recognised as a GLOBAL WINNER!!

What an amazingly exciting experience and I am so so grateful to be the Gift Guide Australia, GIA, Life Instyle and Reed Gift fairs for this incredible honour.


Martin M. Pegler presenting Lucy with her award 

Martin M. Pegler presenting Lucy with her award