Our new store has been operating for a month now and we are thrilled at not only the response to our new beautiful space but the general optimism and excitement customers embracing the way we are presenting great design. I have always thought great design to be something that should be used, it should be functional and yet still be something beautiful. As William Morris quoted "Have nothing in your house that you do not know to be useful, or believe to be beautiful"
I would like to think that the product LUC. presents adheres to that philosophy. On the opening of our store I made an off-the-cuff speech about the evolution of LUC. (and indirectly my own evolution due to the success of the business). It went something like this.
I've never considered myself ambitious. Competitive? For sure. Determined? Yes. (and sometimes even focused)
Ambition to me involves vision, lofty ideals and a strong degree of self promotion. The ability to self promote (contrary to popular belief) is not my strong point.
For the past 30 years I have struggled with being able to answer "So what is it that you do?". I have always given vague answers or waffling descriptions of "oh, I'm in design" etc. But it really didn't rest well with me. I don't have kids, have never been married and don't have a degree - so I could never confidently stand behind those statements that pertain to those life achievements.
But the question that always made me cringe (although I accept it always came from a good place) was "But what do you REALLY want to do?" Which I always interpreted as perhaps I should be doing something more, something better, something more 'acceptable'. And, surprisingly, I could even answer that question with a deft waffle.
However, as I hurtled toward turning 50 I actually started asking that question of myself (like I said, it always came from a good place!). And the answer I came up with wasn't what you would imagine or expect.
That answer was - I want to be proud of my elevator pitch. I want to believe and be proud of that one-line, automatic response to "what do you do?".
This answer then brought on much soul-searching, cliche reviewing; Find something you love to do and you won't work a day in your life. Find your passion and learn how to make money from that etc etc.
I love design. And I love shopping.
I have been involved in retail before - in partnership with others - as my staff (and my partner) will attest, when I have a view...I have THE view, it's MY view, it's the ONLY view. This never boded well in a business relationship (it doesn't often bode well in a personal relationship either, but hey...no one is perfect). So if I were to undertake another retail journey it had to be on my own. And if not now, then when. If you really want something you will make it happen, if not you will make excuses.
So 3 years ago I started the process. I was going to own a design store.
As you know I started small, very small. It was the best decision I could have made. That tiny store was the perfect bud, an acorn from which something big and wonderful could grow. I built a strong social media following, sourced some amazing product and culled product that didn't fit with my vision.
I still never thought of myself as ambitious - but I do acknowledge that I am bloody competitive. I didn't want just a design store. I wanted the BEST design store Hobart had to offer. So I waited, and waited and finally secured our current space. My staff and I worked bloody hard to transform it into this incredible space.
I am genuinely very proud of what has been achieved here. But do you know what I am most proud? I have formed/created/gathered a team of passionate, enthusiastic, knowledgable staff. I have managed to score some awesome team mates and I am extraordinarily grateful for their hard work and support and their ability to grasp the concept that I was 'handing over my baby' when I started employing people. As they say...team work makes the dream work!
So we are open, here it is.... LUC. Salamanca. And here is my elevator pitch. "My name is Lucy and I own a beautiful design store."
We are now gearing up for Christmas (I know, I know - but next week is November people!) there are some sensational brands coming on board at LUC. We have Gubi, we have Waterford Crystal, Cutipol cutlery, new furniture brands and a Christmas drop of Vitra and Artek all to arrive in the coming weeks. We look forward to seeing you in store soon - time to start your gift wish-list!